Not that I am Gloating…..

dr-oz-600I don’t think that Dr. Oz had a good time during his visit to D.C. last week. You have probably heard by now about his testimony before the subcommittee on health fraud. The Federal Trade Commission has been cracking down on dieting products with misleading, unsubstantiated and fraudulent claims in their advertising. Finally!!! And some of these products are actually dangerous.

Dr. Mehmet Oz
Olivier Douliery/AbacaUSA/Startraksphoto

I actually cringe when my clients start off our appointment with “did you see the Dr. Oz show yesterday?” My colleagues everywhere are upset about the things that he says. His program and his name provide a level of visibility that is unsurpassed. And for him to discuss the so-called benefits of a pill-potion-powder as if it actually works, lends an air of absolute credibility. “As seen on Dr. Oz” is a marketing dream that guarantees a product will fly off the shelf. Talk about a halo effect!

Dieting scams are big business and consumers spend millions of dollars each year looking for a quick fix to their weight problems. The Federal Trade commission is responsible for  policing advertisements (print, radio, tv, online) and the Food and Drug Administration is responsible for  claims made on packaging. In Florida we have a consumer protection law that gives weight loss clients recourse should they be harmed physically or financially by a weight loss counselor.

While Dr. Oz has a team of researchers that put the show together for him, ultimately he has to approve the topics. I get that a show has to get good ratings to stay on the air and sensationalism is a strategy to high Nielson numbers. The weekend articles in regional newspapers are great advice. As a thoracic surgeon he is not a stupid man, and he owes more to his viewers that keep him on the air day-to-day.

I just wonder what took so long.

About nadineandadamblog

Nadine and Adam are mother and son. Nadine lives in Florida where she has provided outpatient MNT in a large healthsystem for the past 20 years. In addition, she teaches nutrition to second and third year family medicine residents. She is a past-spokesperson for the Academy of Nutrition and Dietetics. Adam lives in Washington State. His career has largely been involved in recipe development and food production. He is currently developing recipes and menus for the Seattle schools to meet the new federal guidelines for school nutrition programs and he does outpatient nutrition counseling. He is also a voice in PSAs over Seattle radio representing the Washington Academy of Nutrition and Dietetics.
This entry was posted in Food and Healthy Choices, In the news, myths, Posts by Nadine and tagged , , , , . Bookmark the permalink.

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